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What a great marketing tactic (towards us nerds, anyway).
https://www.cnn.com/2020/02/25/business/jif-gif-peanut-butter-trnd/index.html
https://www.cnn.com/2020/02/25/business/jif-gif-peanut-butter-trnd/index.html
scottdave said:What a great marketing tactic (towards us nerds, anyway).
View attachment 257769
https://www.cnn.com/2020/02/25/business/jif-gif-peanut-butter-trnd/index.html
Should be a larger jar of TIF (or TIFF)?256bits said:Shouldn't the Gif peanut butter be a in reduced size jar from the original?
Jif peanut butter has launched a marketing campaign where they are promoting the pronunciation of GIF as "Jif". By associating their product with the pronunciation, they are hoping to influence people to pronounce it in a similar way.
The creator of GIF, Steve Wilhite, has stated that the correct pronunciation is "jif" like the peanut butter. However, many people pronounce it with a hard "g" sound, similar to the word "gift". This has sparked a debate among users and linguists.
Technically, both pronunciations are accepted as correct. However, the creator of GIF has stated that he intended for it to be pronounced with a soft "g" sound, like the word "jif". Ultimately, it comes down to personal preference.
It's hard to say for sure. While Jif's campaign may influence some people to pronounce GIF as "jif", it is ultimately up to the individual. It is possible that both pronunciations will continue to coexist.
No, the meaning of GIF will not change regardless of how people choose to pronounce it. The word stands for "Graphics Interchange Format" and will continue to be used in that context, regardless of its pronunciation.