- #1
edward
- 62
- 166
We all know that a lot of consumer data is collected. I personally did not realize that it had gotten this entrenched into the political arena. Until I read a recent article about Gov. Arnold Schwarzenegger's campaign.
or
http://seattlepi.nwsource.com/national/1110AP_Schwarzenegger_Targeting.html
This is a bit of a twisted version of a politician being in touch with his or her constituents.
Employing technology honed in President Bush's 2004 victory, the Republican governor's re-election team has created a massive computer storehouse of data on personal buying habits and voter records to scout up likely supporters. Campaign officials say the operation, run in cooperation with the state Republican Party, is the largest of its kind in any state, at any time.
http://www.mercurynews.com/mld/mercurynews/news/local/states/california/northern_california/15847858.htmThe idea is an outgrowth of techniques that businesses have long used to court new customers. Using publicly available data, the Bush campaign in 2004 knew voters' favorite vacation spots, religious leanings, the music and magazines they liked, the cars they drove.
or
http://seattlepi.nwsource.com/national/1110AP_Schwarzenegger_Targeting.html
Few people might realize how much information is publicly available, for a price, about their lifestyles. Companies collect and sell consumer information they buy from credit card companies, airlines and retailers of every stripe.
This is a bit of a twisted version of a politician being in touch with his or her constituents.
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