The Senior Bowl is a post-season college football all-star game played each January in Mobile, Alabama, which showcases the best NFL Draft prospects of those players who have completed their college eligibility. Produced by the non-profit Mobile Arts & Sports Association, the game is also a charitable fund-raiser, benefiting various local and regional organizations with over US$7.8 million in donations over its history. The game is currently sponsored by Reese's, a brand of The Hershey Company, and is televised by the NFL Network.