Nvidia Corporation ( en-VID-ee-ə) is an American multinational technology company incorporated in Delaware and based in Santa Clara, California. It designs graphics processing units (GPUs) for the gaming and professional markets, as well as system on a chip units (SoCs) for the mobile computing and automotive market. Its primary GPU line, labeled "GeForce", is in direct competition with the GPUs of the "Radeon" brand by Advanced Micro Devices (AMD). Nvidia expanded its presence in the gaming industry with its handheld game consoles Shield Portable, Shield Tablet, and Shield Android TV and its cloud gaming service GeForce Now. Its professional line of GPUs are used in workstations for applications in such fields as architecture, engineering and construction, media and entertainment, automotive, scientific research, and manufacturing design.In addition to GPU manufacturing, Nvidia provides an application programming interface (API) called CUDA that allows the creation of massively parallel programs which utilize GPUs. They are deployed in supercomputing sites around the world. More recently, it has moved into the mobile computing market, where it produces Tegra mobile processors for smartphones and tablets as well as vehicle navigation and entertainment systems. In addition to AMD, its competitors include Intel and Qualcomm.Nvidia announced plans on September 13, 2020 to acquire Arm Ltd. from SoftBank, pending regulatory approval, for a value of US$40 billion in stock and cash, which would be the largest semiconductor acquisition to date. SoftBank Group will acquire slightly less than a 10% stake in Nvidia, and Arm will maintain its headquarters in Cambridge.