Corporate executives are responsible for making decisions and giving orders that align with the company's overall goals and objectives. In the realm of advertising, this may include setting budgets, approving campaigns, and determining target audiences.
Corporate executives typically communicate their orders to advertisers through various means, such as email, meetings, or phone calls. They may also work closely with a designated marketing or advertising team to ensure their orders are effectively communicated.
The orders given by corporate executives to advertisers are influenced by a variety of factors, including the company's budget, marketing goals, target audience, and overall business strategy. These factors help determine the type and scope of advertising campaigns to be executed.
If advertisers do not follow the orders of corporate executives, it can result in misalignment with the company's overall goals and objectives. This can lead to wasted resources, missed opportunities, and decreased effectiveness of advertising campaigns.
Corporate executives may use various methods to ensure that their orders are being carried out by advertisers. This may include regular check-ins, performance metrics, and feedback from customers or other stakeholders. They may also review and approve advertising materials before they are released to the public.